foh-vee-uh definition: Where visual detail is of primary importance

Case Studies - Huawei

huawei logo

Taking advantage of a company’s brand can not only make a photograph relevant it can also reinforce something about the shot itself. One of Fovea’s event photographers ensured this was the case when we carried out a shoot of a high profile business event for Huawei, the Chinese multinational telecommunications firm.

Use of the logo augmented not only who the shoot was for, but meant that more than one image could be utilised by the media and their picture desks – after all getting something extra out of a photo shoot always helps. Huawei’s event featured some of the biggest players from the telecommunication’s world and it was vital to capture them throughout the day networking, as well as during the panel discussion.

Patience and experience are important attributes for any photographer and for this project deploying them allowed him to capture key moments throughout the day that meant Huawei had a comprehensive portfolio of imagery to use for the international and UK media.

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